Alternative photography, accessible to everyone.
Picturale has reformulated 19th-century photographic processes to be 100% non-toxic, kitchen-doable, and accessible to everyone — with no compromise on print quality.
Our promise
Alternative photographic processes — cyanotype, Aquaprint, Carbon, Bromoil — were invented in the 19th century using hazardous chemicals. Picturale has entirely reformulated these chemistries to make them safe for home use, with no fume hood, no special protective equipment, and no toxic waste.
Non-toxic
Chemistry reformulated by Vision Picturale. No carcinogenic, mutagenic, or reprotoxic products.
Kitchen-doable
No dedicated lab, no special infrastructure. Your kitchen counter is all you need.
Ecological
Water-rinsed, biologically neutral waste. No hazardous effluent.
Reproducible results
With Calibration Flow, every print is predictable and controlled.
This is not a compromise — results are as beautiful as the original historical processes, sometimes better thanks to VP formulations.
Who is Picturale for?
The creative curious
Never done photo chemistry before? No problem. Our kits and courses guide you step by step. You can make your first cyanotype print this weekend, in your kitchen.
The film photographer
You know the darkroom and want to go further. All your reflexes apply here: exposure, negative, development. VP processes expand your visual vocabulary without the constraints of historical formulas.
The fine artist
Watercolor, drawing, printmaking — you seek a unique medium that merges chemistry and visual art. With Aquaprint (gum process), every print is a painterly work where you choose colours, textures, and layers.
The Picturale ecosystem
Four complementary applications cover the entire journey, from discovery to exhibition-quality prints.
Vision Picturale
The shop: kits, VP reformulated chemistry, papers, tools. Everything you need to start and perfect your alternative prints.
Calibration Flow
The calibration tool: generate test charts, measure your Standard Exposure Time (SET) and get reproducible results with every print.
NOEME
The community: share your prints, follow courses, connect with fellow alternative photography practitioners.
Maison Picturale
The Parisian workshop: order exhibition-quality prints crafted by our artisans. Cyanotype, Aquaprint, Carbon, Bromoil and more.
Our processes
Picturale masters 9 alternative photographic processes, from beginner-friendly cyanotype to expert-level polychrome Carbon. Every process uses VP reformulated chemistry — non-toxic and home-friendly.